Brand Experience

I met up with Davis Smith at Taquería 27 in Holladay, Utah. In only five years, his outdoor clothing company, Cotopaxi, is rivaling legacy competitors with immersive experiences and purpose-driven strategies to do good that are deeply imbedded in its brand DNA.

I met up with Chris Pan at Tocaya Organica in West Hollywood, CA. He’s the founder and CEO of MyIntent.org — maker of custom bracelets and necklaces that spark meaningful conversations. Even with scores of celebrities and over 2 million people worldwide wearing these one-of-a-kind bracelets engraved with each person’s chosen word of inspiration, Chris says they’re not a jewelry company. MyIntent is a service project. A catalyst to help all of us live with more purpose and passion.

I met up with Carine Clark at Brasas Mexican Grill in Provo, UT. She ran Banyan, a software-as-a-service company (recently acquired by Nuvi), that helps elective healthcare businesses leverage social media content to build relationships with their patients that last a lifetime.

I met up with Iron Cowboy, James Lawrence, at Tacos CDMX in Lindon, UT. But James doesn’t want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible.

I met up with David Royce at Tacos Tu Madre near UCLA in Los Angeles. He founded Aptive Environmental — one of the largest and the fastest growing pest control companies in the United States. But for him, it’s about much more than just getting rid of bugs.

I met up with Gayle Fuller on Taco Tuesday at Lotería Grill in sunny Los Angeles. She started a wildly successful spin cycling studio called Dragonfly that’s all about personal transformation.