When you deliver positive brand and customer experiences, you can expect transformative business results: 140% more customer spend, 15% revenue increase, 20% cost reduction and 500% increase in loyalty*. In addition to those enviable outcomes, you’ll influence countless human-to-human interactions that build self-worth and happiness and create a lasting personal legacy as a force for good.

 Throughout my conversations with dozens of forward-thinking CEOs on my podcast/video series, Tacoincidence, and through advising executives at Disney, Intel, Coca-Cola, Amgen, Honeywell and the NFL –  I’ve seen firsthand the impact of designing a positive, cohesive brand experience. It can truly differentiate your organization and lead to an increase in efficiency and profitability.

From the businesses I’ve run in health care, luxury airline and gourmet food industries, I’ve implemented a system and framework to create extraordinary brand experiences and mission-driven success. In one year, our nursing home went from bankruptcy to $4.5M revenue in a market with 200 direct competitors. At Surf Air, we built fierce loyalty with our team and clients — earning a Net Promoter Score of 91 in the airline industry with an NPS average of 15.

By prioritizing and incorporating human connection into your organization at every touchpoint, you will not only empower your team to bring your mission to life but you’ll also be positioned for meaningful impact in our new relationship and experience economy.