Restaurant Rocket Fuel: How to Create a Unique and Memorable Marketing Experience
Scott Porter, founder and CEO of San Diablo Artisan Churros, shares his unconventional career path and the origin story of his churro business. He discusses the importance of customer and brand experience in creating a thriving brand and marketing strategy. Scott talks about how he secured partnerships with stadiums and event centers by winning them over with the taste and quality of his churros. He also shares some successful marketing strategies, including local event-based marketing, reviews and ratings, strong relationships with influencers, and organic social media campaigns. Scott emphasizes the importance of creating a unique and memorable experience for customers.
Takeaways
Customer and brand experience are crucial for creating a thriving brand and marketing strategy.
Securing partnerships with stadiums and event centers requires winning them over with the taste and quality of the product.
Successful marketing strategies include local event-based marketing, reviews and ratings, relationships with influencers, and organic social media campaigns.
Creating a unique and memorable experience for customers is essential for building a beloved brand.
