TACOINCIDENCE TACO STOP #6
I met up with Davis Smith at Taquería 27 in Holladay, Utah. In only five years, his outdoor clothing company, Cotopaxi, is rivaling legacy competitors with immersive experiences and purpose-driven strategies to do good that are deeply imbedded in its brand DNA. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
EPISODE NOTES
“The more that we’re able to do good and authentically give back, the more people love the brand.”
Secret #1: Start with why
Secret #2: Build purpose into your brand DNA
Secret #3: Build brand experiences that create brand evangelists
Secret #4: Do more to lift others
Secret #5: Share stories that connect your brand to people
Secret #6: Stand out with an authentic mission
Secret #7: Stay humble and learn from inspiring brands
Secret #8: Make a human connection with your brand
Tacoincidence Secret: Tacos teach brands it’s all about human connection
Secret #9: There’s a beautiful way to do something no one’s ever done
Secret #10: You can change the world in some small way
Secret #11: Powerful leaders and brands identify their core values
Secret #12: Make a lasting difference in people’s lives
YOUR INPUT, FEEDBACK & IDEAS
Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
TACOINCIDENCE PODCAST
You can also listen to the full audio podcast version of this episode and others here!
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ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.
Scott Porter
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