TACOINCIDENCE TACO STOP #5
I met up with Chris Pan at Tocaya Organica in West Hollywood, CA. He’s the founder and CEO of MyIntent.org — maker of custom bracelets and necklaces that spark meaningful conversations. Even with scores of celebrities and over 2 million people worldwide wearing these one-of-a-kind bracelets engraved with each person’s chosen word of inspiration, Chris says they’re not a jewelry company. MyIntent is a service project. A catalyst to help all of us live with more purpose and passion. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
EPISODE NOTES
“In a way, this is a ministry”
Secret #1: Take people on a journey
Secret #2: Be a catalyst for personalized inspiration
Secret #3: Reserve judgment and ask a lot of questions
Secret #4: Create lasting memories and memorabilia
Secret #5: Remove barriers to create a great experience
Secret #6: Create physical elements that pique curiosity in your mission
Secret #7: Make personal interaction core to your experience
Secret #8: Get customers to experience the brand ASAP
Secret #9: Help your customers make your product theirs
Secret #10: Create real impact — Don’t just sell orders
Secret #11: Fill the need customers have for meaningful connection
Secret #12: Standardize where is doesn’t matter. Customize when it does.
YOUR INPUT, FEEDBACK & IDEAS
Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
TACOINCIDENCE PODCAST
You can also listen to the full audio podcast version of this episode here!
(50:00)
ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.
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