TACOINCIDENCE TACO STOP #3
I met up with Iron Cowboy, James Lawrence, at Tacos CDMX in Lindon, UT. But James doesn’t want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
EPISODE NOTES
“We didn’t have a 100% mindset. We had a 300% mindset.”
Secret #1: Do what you say you’re going to do
Secret #2: Dream it, outwork everyone, make it happen
Secret #3: Become master problem solvers
Secret #4: Positive impact on others makes it worth it
Secret #5: Get out of your own way and redefine your impossible
Secret #6: Focus on what you can control
Secret #7: Be obsessed. Show up every day.
Secret #8: Stress, Optimize, Adapt, and Recover
Secret #9: Be patient with a massive amount of urgency
Secret #10: Nothing great ever is accomplished on your own
Secret #11: There’s no substitute for experience
Secret #12: Get on the field so you relate to your customers
Secret #13: We’re all human
Secret #14: With the right people on your team, everything elevates
YOUR INPUT, FEEDBACK & IDEAS
Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
TACOINCIDENCE PODCAST
You can also listen to the full audio podcast version of this episode here!
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ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.
Scott Porter
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