The Dragonfly Transformation

TACOINCIDENCE TACO STOP #13

I met up with Gayle Fuller on Taco Tuesday at Lotería Grill in sunny Los Angeles. She started a wildly successful spin cycling studio called Dragonfly that’s all about personal transformation. I wanted to learn why she believes in the power of brand experience, what she does to create it and how it’s helped her thrive. All…over tacos. It really doesn’t get much better than this!

EPISODE NOTES

“There’s two choices in life: you can remain or you can evolve.”

Secret #1: Be different
Secret #2: Pay attention to the details
Secret #3: Create real connection
Secret #4: Human centered experience is greater than bells and whistles
Secret #5: Empathy leads to loyalty
Secret #6: Hire selectively
Secret #7: Stay true to your core focus
Secret #8: Make them feel seen

YOUR INPUT, FEEDBACK & IDEAS

Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).

TACOINCIDENCE PODCAST

You can also listen to the full audio podcast version of this episode here. (42:27)

ABOUT TACOINCIDENCE

This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.

More info & Social accounts

Scott Porter

Scott Porter

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