TACOINCIDENCE TACO STOP #2
I met up with David Royce at Tacos Tu Madre near UCLA in Los Angeles. He founded Aptive Environmental — one of the largest and the fastest growing pest control companies in the United States. But for him, it’s about much more than just getting rid of bugs. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
EPISODE NOTES
“It’s trickle-down happiness.”
Secret #1: Create great company culture
Secret #2: Treat your team really well
Secret #3: Be accountable for customer satisfaction
Secret #4: Get out and experience your customer’s perspective
Secret #5: Out-WOW the competition
Secret #6: A customer’s name is gold
Secret #7: It’s the whole team
Secret #8: Increase happiness and develop leaders
Secret #9: Differentiate to produce results
Secret #10: Customers pay more for increased happiness
Secret #11: Share your secrets, don’t be selfish
Secret #12: Strive for your greatest potential
YOUR INPUT, FEEDBACK & IDEAS
Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
TACOINCIDENCE PODCAST
You can also listen to the full audio podcast version of this episode here!
(45:51)
ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.
Scott Porter
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