A Mile in Her Moccasins


I met up with Susan Petersen at Blue Poblano on Taco Tuesday in Orem, UT. Susan built Freshly Picked — a highly-coveted leather baby moccasin empire by making milestone moments for parents and babies not only stylish but truly memorable! I wanted to learn why she believes in the power of brand experience, what she does to create it and how it’s helped her thrive. All…over tacos. It really doesn’t get much better than this!


“The Mom Squad is the secret to our success.”

Secret #1 Keep trying different things until one sticks
Secret #2 Turn broken systems into a positive inflection point
Secret #3 Enable your customer to mark meaningful moments
Secret #4 Alleviate customer burdens
Secret #5 In order to build a legacy, don’t sacrifice the brand
Secret #6 Give your customers white glove treatment
Secret #7 Do everything you can to hire for culture fit
Secret #8 Make everyone feel like a valued customer
Secret #9 Hire team members who relate to your customers
Secret #10 Be resilient — Don’t give up
Secret #11 Create a memorable 360 degree customer experience
Secret #12 You can achieve anything
Secret #13 Listen to your customers & incorporate their feedback


Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).


You can also listen to the full audio podcast version of this episode below. (43:83)


This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.

More info & Social accounts

Scott Porter

Scott Porter

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