TACOINCIDENCE TACO STOP #7
I met up with Josh Searle at Mexicali Tacos & Co. in Los Angeles, CA. He started a custom soda shop entirely inspired by the idea that every one of us needs a pick me up. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
EPISODE NOTES
“The systems are in place to deliver wow.”
Secret #1: Anyone can sell a product, make it an experience
Secret #2: Create value-added interactions — not transactions
Secret #3: Hire for character traits that support your mission
Secret #4: The power of the pause
Secret #5: Be real and connect personally
Secret #6: Take responsibility for your mistakes. See things from a customer’s perspective.
Secret #7: Fully integrate the customer and brand experience into every business decision you make
Secret #8: Every touchpoint adds to the customer experience
TACOINCIDENCE SECRET: Own your mistakes — wow in the service recovery
Secret #9: Be creative and end on a high note
Secret #10: Look inward — your team reflects how you are
YOUR INPUT, FEEDBACK & IDEAS
Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
TACOINCIDENCE PODCAST
You can also listen to the full audio podcast version of this episode here!
(60:00)
ABOUT TACOINCIDENCE
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.
Scott Porter
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