TACOINCIDENCE TACO STOP #12
I met up with Clay Olsen on Taco Tuesday at El Mexiquense in Lehi, UT. He is a man on a powerful, and challenging, mission to convince the world that porn kills love and that fighting pornography is cool. As the CEO of Impact Suite and Founder and CEO of the non-profit organization, Fight the New Drug, he is the fighter in chief on the battle to empower everyone against the dangers and harmful impact of pornography. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
“Fighting the Porn Drug with Clay Olsen”
Secret #1: Where knowledge lacks, conviction makes up
Secret #2: Cause curiosity in what you create
Secret #3: Create impact through brand engagement
Secret #4: Branding starts with culture
Secret #4: Innovation comes from passion, determination & sheer will
Secret #6: Create a persona to understand your target
Secret #7: Find existing “electricity,” organize it into a brand
Secret #8: Connect to the product using emotions & experience
Secret #9: Allow personal expression & creativity in marketing
Secret #10: Have a healthy sense of naivety
Secret #11: Persist. Get back up. Pivot. Never quit.
Secret #12: Find people who are passionate about their craft
Secret #13: Home runs — not base hits
YOUR INPUT, FEEDBACK & IDEAS
Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
You can also listen to the full audio podcast version of this episode here!
This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco and Vitamin T.
In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos.
Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game.