Empower through Insecurities


I met up with Trent Ulicny at Sol Mexican Cocina in Newport Beach, CA. A serial entrepreneur, Trent has founded and is currently running businesses in everything from gelato to sake to retail sports nutrition where his success has been founded on creating a brand experience that empowers others to conquer their insecurities. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!


“The more you make business like life, the more successful it is.”

Secret #1: Work with a team that is passionate
Secret #2: Create lasting value with strong emotional connection
Secret #3: Empower your customers by addressing their insecurities
Secret #4: Identify the driving insecurity your customers feel
Secret #5: Focus on people, not products, to build loyalty
Secret #6: Define and infuse your company values early on
Secret #7: Your business is your kid — how are you raising your kid?
Secret #8: Be disciplined to stand for what your brand is becoming
Secret #9: Ask: What are we trying to make someone feel?
Secret #10: Differentiate yourself by being sincere
Secret #11: Be a good friend to your customers on their terms
Secret #12: Make people feel better is a massive differentiator
Secret #13: Go listen to your customer
Secret #14: The more you make business like life, the more successful it is


Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).


You can also listen to the full audio podcast version of this episode here!


This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.

More info & Social accounts

Scott Porter

Scott Porter

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