Creating Superhero experiences every day


I met up with Cydni Tetro on Taco Tuesday at Rico Cocina in Salt Lake City Utah. She’s built her entire career and businesses around creating superhero moments for customers and her team every day. A former Disney entrepreneur-in-residence, she is also the CEO of Brandless and Founder and President of Women Tech Council where she is impacting generations by empowering young women to pursue careers in business and tech. I wanted to learn more about her journey in understanding customers, insights into how it has helped shape her career, and advice she has to empower individuals and businesses to do the same. All…over tacos. It really doesn’t get much better than this!


“Creating Superhero experiences every day”

Secret #1: Take your customers on a journey
Secret #2: Help people become part of the stories they love
Secret #3: Put customers in the storyline — it’s powerful
Secret #4: Customer experience gives you a competitive edge
Secret #5: Positive personalized experiences create loyal customers for life
Secret #6: Successful companies are investing in improving experience
Secret #7: Customers will pay a premium for experience
Secret #8: Tech enables unique and personalized forms of human connection
Secret #9: One moment impacts relationships forever
Secret #10: Use your talents to help others develop theirs
Secret #11: Diverse teams outperform in revenue and profits
Secret #12: Help people become the very best they can become

Secret #13: To change culture, first look at your own interactions.


Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).


You can also listen to the full audio podcast version of this episode Here.


This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.

More info & Social accounts

Scott Porter

Scott Porter

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