The Uncommon Sock Experience


I met up with Jeff Kearl at Sancho’s Tacos near the beach in San Clemente, California. He has redefined the sock industry by creating Stance, one of the most popular, comfortable and wildly uncommon sock brands in the world. As an investor, founder and entrepreneur, Jeff has keenly observed market trends and fills their needs with the most enviable of products — whether that’s socks or headphones. But it’s doesn’t matter what he’s selling, he’s more concerned with building a team and inspiring them to reach their potential. I wanted to learn how he was able to create such a thriving company, and what secrets have helped him and his employees thrive…. All…over tacos. It really doesn’t get much better than this!


“The Uncommon Sock Experience with Jeff Kearl”

Secret #1: Deconstruct everything in the R&D phase
Secret #2: Ask lots of questions, listen and act on the answers
Secret #3: Focus on what you can control and execute flawlessly
Secret #4: Build a team that’s scrappy, gritty and figures it out
Secret #5: Reinforce your company values constantly
Secret #6: Operationalize a culture of gratitude
Secret #7: Stand for more than what you sell
Secret #8: Surround yourself with those who see your potential
Secret #9: Position your product differently in a profitable market
Secret #10: Connect your customer to your product on a deep level
Secret #11: Mission-driven businesses require hard work and discipline
Secret #12: Be kind and respectful — the key to personal success
Secret #13: Find positive, inspiring and smart people to create your team
Secret #14: Think independently and embrace your originality
Secret #15: Beware of “Best practices” because they yield common results
Secret #16: Believe in your people to unlock their potential


Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).



You can also listen to the full audio podcast version of this episode here!


This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.

More info & Social accounts

Scott Porter

Scott Porter

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