TACOINCIDENCE TACO STOP 15
I met up with Johnny Tanner at Don Joaquin’s Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as The Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!
EPISODE NOTES
“You Are Worth It with Johnny Tanner”
Secret #1: Reflect on your “why”
Secret #2: Uplift your customers and help them feel heard
Secret #3: Help your customers feel uniquely valued
Secret #4: Do things within your business to stay relevant.
Secret #5: Speak to the one and show empathy
Secret #6: Send a consistent message that resonates
Secret #7: Help your team members become the best people they can be
Secret #8: Care about your people over quotas or money
Secret #9: Provide an experience and change everything for your customers
Secret #10: Hire for attitude and then train in the technical
Secret #11: Treat your team like they are part of your dream
Secret #12: Create experiences with personal interactions with real care
Secret #13: Build relationships and not just businesses
Secret #14: Remember your customers have individual worth
Secret #15: Teach the WHY to your team so they create an immersive brand experience
Secret #16: Decide to create a better experience and the how will take care of itself
Secret #17: Get on the same level as your team members
YOUR INPUT, FEEDBACK & IDEAS
Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).
TACOINCIDENCE PODCAST
You can also listen to the full audio podcast version of this episode here! (1:28:02)
ABOUT TACOINCIDENCE
Scott Porter
Share this article or comment below


