You Are Worth It


I met up with Johnny Tanner at Don Joaquin’s Street Tacos. Together with his wife and seven kids, they are a viral YouTube sensation originally known as The Tannerites. With literally billions of views, they have pivoted their family business focus from ridiculously fun video snapshots into their lives and added the very timely and powerful uplifting message of YAWI — You are worth it. I wanted to learn why he believes in the power of culture, brand experience and human connection, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this!


“You Are Worth It with Johnny Tanner”

Secret #1: Reflect on your “why”
Secret #2: Uplift your customers and help them feel heard
Secret #3: Help your customers feel uniquely valued
Secret #4: Do things within your business to stay relevant.
Secret #5: Speak to the one and show empathy
Secret #6: Send a consistent message that resonates
Secret #7: Help your team members become the best people they can be
Secret #8: Care about your people over quotas or money
Secret #9: Provide an experience and change everything for your customers
Secret #10: Hire for attitude and then train in the technical
Secret #11: Treat your team like they are part of your dream
Secret #12: Create experiences with personal interactions with real care
Secret #13: Build relationships and not just businesses
Secret #14: Remember your customers have individual worth
Secret #15: Teach the WHY to your team so they create an immersive brand experience
Secret #16: Decide to create a better experience and the how will take care of itself
Secret #17: Get on the same level as your team members


Thanks so much for watching this episode of Tacoincidence! I’d love to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or …over tacos. Make sure to SUBSCRIBE to this channel so you’ll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock).


You can also listen to the full audio podcast version of this episode here! (1:28:02)


This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience, and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I’m your host, Scott Porter, entrepreneur, brand experience strategist, and the taco-obsessed founder of Vitamin T – A Brand Experience Agency.

In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software, or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it, and how it’s helped them thrive. All…over tacos.

Join the journey on our website — you’re not going to want to miss out on any taco tours we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in for more episodes of Tacoincidence, where we’ll continue to explore the secrets to level up your culture and brand experience AND your taco game.

More info & Social accounts

Scott Porter

Scott Porter

Share this article or comment below


Leave a Comment

Your email address will not be published. Required fields are marked *

Taco Stops

Related posts

The Dragonfly Transformation

I met up with Gayle Fuller on Taco Tuesday at Lotería Grill in sunny Los Angeles. She started a wildly successful spin cycling studio called Dragonfly that’s all about personal transformation.

Learn More

Wow the Bugs Out

I met up with David Royce at Tacos Tu Madre near UCLA in Los Angeles. He founded Aptive Environmental — one of the largest and the fastest growing pest control companies in the United States. But for him, it’s about much more than just getting rid of bugs.

Learn More

Redefining Impossible

I met up with Iron Cowboy, James Lawrence, at Tacos CDMX in Lindon, UT. But James doesn’t want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible.

Learn More